How possible is it to grow a business organically, especially in this digital era? This question has burdened most entrepreneurs, but fortunately, there’s a practical solution. When the internet broke onto the scene some decades ago, all a company had to do was buy links from brokers to drive web traffic. Others crammed their web content with keywords that had no relation to the theme of their business. However, today the story is different as more than 30% of UK businesses prefer organic growth to rapid growth, as many entrepreneurs believe the former builds customer loyalty, compared to the latter.
Invest in your website
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As the digital age progresses to suit demand, you need to do the same for your business. It’s not an easy thing to keep up with customer demands and consumer behaviours. To get it right, you need a well-developed website with all the required online tools. For example, a website without digital tools to measure Conversion Rate Optimization (CRO) is not effective, as CRO is the virtual torch in the digital age. It’s the process of maximising the percentage of web visitors and users in hopes of carrying out a preferred action. For example, the desired action can be any of the following:
- Schedule a call or appointment
- Purchase a product or a service
- Sign up to a subscription base
Indeed, the list of actions is endless, but as long as it increases your traffic and generates revenue, that’s good news. Admittedly, working on or interpreting CRO requires experience and skill. Therefore, make it a point to search for the best CRO agency to handle this crucial aspect of your website.
Fine-tune your business model
It takes a lot of skill to determine market demands and, more importantly, how to meet such pressures. It’s critical to fine-tune your business model to give people what they want while growing your business organically. By fine-tuning your business model, you can identify areas of your business that don’t accommodate your target market’s specific demands. Therefore, as you begin to offer new implementation services, you’ll inadvertently cover topical areas that hitherto were not given due recognition.
Moreover, fine-tuning your business model offers you a rare opportunity to see first-hand what works and what doesn’t. Again, your clients and customers will develop a sense of loyalty to your business for placing them high up your list of priorities. As a tip, avoid embarking on drastic business model changes as you may lose a chunk of your customer base if you do so. More so, you’ll have no other option than to start all over again from the ground up. A few relevant tweaks are what you need.
Review all existing sales channels you started with
Most successful entrepreneurs admit that the secret to growing their businesses organically began by evaluating sales channels. The purpose of a review is to give you the chance to assess your revenue streams from an objective perspective. How did you start your current sales channels? Even more, what decisions influenced the implementation of your existing sales channels? Remember that the decisions you took when you commenced business may not necessarily hold when your establishment records growth.
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Moving along with the times is key here. Find new and more reliable ways to grow your business organically. Study your competitors and how they push against the odds to maximise revenue. Furthermore, it would help if you identified current trends that drive product sales and cause an exponential increase in service provision.
For example, if you have always adopted the traditional method of selling products and services directly to the customer, you should consider going online. After all, digital is the new global language, and you don’t want to risk getting left behind.
Leverage the advantages social media offers
Social media is undoubtedly one of the best tools the digital age offers. It’s a global platform that offers an endless list of possibilities, especially where networking is concerned. Previously (before social media came onto the scene), business owners were completely reliant on traditional media to reach out to a wider market. As a result, television stations, radio, and print media made tons of money through business advertisements.
Fortunately, with social media, you have the chance to connect directly with your market without having to pay exorbitant fees or charges. Although some social media publicity requires a small amount for sponsored content, it’s insignificant to what traditional media used to require. Now, you have the liberty to grow your business market organically, and at a pace you desire. Besides, consumers feel connected to businesses that interact with them personally, and that’s what you should be aiming for.
Lastly, avoid the temptation of bombarding your social media followers with uncoordinated posts. Keep to a plan that doesn’t flood your followers’ pages or virtual walls with incessant posts. Remember that there are several potential customers on this platform, and you don’t want to put them off.
Note: This is a collaborative post