Finding Balance: The Case for Mompreneurs Outsourcing Their Marketing

For a long time, men have dominated the business world. To date, some people still hold the belief that businesses are a man’s world—and they may be right to some extent. Many of the influential companies are either owned or largely managed by men. 

However, women have begun taking their rightful place in the business world. According to recent statistics, over 12 million businesses in the U.S. are women-owned.

Running a business is often challenging. However, there’s one specific challenge that mostly affects mompreneurs; finding a balance between business and family.

The good news is that you can find a balance between these two but you need a good strategy. For instance, you can outsource some aspects of your business and focus on what you do best. One area that every mum should consider outsourcing is marketing. 

So, how do you, as a mompreneur, outsource your marketing? Here’s everything you need to know.

Challenges faced by mompreneurs

We can all agree that women, especially moms, face more challenges in the business world than men as far as work-life balance is concerned. This is largely because most of the family responsibilities and tasks fall on women.   A 2021 Gallup study showed that women in the US still handle the bulk of the housework.  This is also the case in the EU, and we can surmise that this holds true across the entire globe.  Some of the most common challenges you’ll likely encounter include;

Juggling multiple responsibilities

You might be an expert in multitasking. However, finding the right balance between your family and your business is no easy task. You’re forced to switch hats in the blink of an eye; one moment you’re an SEO specialist and the next minute you’re the snack dispenser.  You have to manage everything from client meetings and deadlines, to school pickups and doctor appointments. It can be exhausting and draining.

Burnout and time constraints

As a mompreneur, you want to stand out in both your parenting and business roles. However, this pressure often gives birth to a constant struggle against the clock. You may have to wake up early to prepare kids for school, sleep late tackling house chores and prepping for the next day, and work for extended hours fulfilling your client requests.  All this raises the risk of burnout. The blurred boundaries between your personal life and business can also take a heavy toll on your physical and mental well-being.

Societal perceptions and expectations

There’s so much expectations and stereotypes around motherhood and work in our societies. And this often causes more pressure on moms looking to take entrepreneurial journeys.

As a mompreneur, you have to display remarkable determination and resilience in order to overcome these obstacles. 

Limited support and resources

Momprenuers may not have the extensive resources and support systems in the corporate world. You might face a shortage of manpower or limited budgets. This could, in turn, hinder the growth and scalability of your business.

Why should you outsource your marketing?

Women are natural at multitasking. We cook and at the same time feed your baby. We struggle with our never-ending to-do lists. But even with our ability to multitask, you will, at some point, need help.  Marketing is one of the most crucial aspects of your business. As a result, it requires adequate time, care and planning —which as a mompreneur, you may not have the bandwidth to tackle properly. 

Therefore, it makes sense to outsource this function rather than struggle with it and fail to do it right.  Here are some of the reasons you should outsource your marketing;

Time management

Mompreneurs understand better than most the importance of managing time as they are often pulled in different directions juggling family and business commitments. Outsourcing your marketing allows you to offload time-consuming tasks such as content creation, social media management, and advertising campaigns. This, in turn, frees up valuable time that you can dedicate to family activities or core business operations such as taking care of your clients.

Basically, lack of enough time to handle your marketing properly is the number one reason you should outsource your marketing as a mompreneur.

Reduce burnout and stress

Many mompreneurs often face burnouts and increased stress levels.  Fortunately, you can alleviate some of this pressure by outsourcing your marketing function. This will allow you to maintain a healthier work-life balance, leading to increased productivity and overall well-being.

Enjoy flexibility and scalability

Outsourcing your marketing allows you to adapt quickly to changing business needs and marketing conditions. Outsourcing gives you the agility needed to stay competitive in your business and industry.  This may include scaling up your marketing efforts during peak seasons or adjusting your techniques and strategies based on performance metrics.

Access to the right tools and technologies

You may have the skills, time, and strategies to execute your marketing ideas. But without the right tools and technologies, your skills won’t pay off. Therefore, if you lack enough resources to handle your marketing, you might want to outsource this function to an agency with access to specialized tools.

How to outsource your marketing as a mompreneur

Ready to outsource your marketing?

Don’t do it blindly. Here are some tips to help you.

• Decide whether to outsource whole or part of your marketing

Marketing is a broad subject. From content creation to digital advertising and social media management, all these aspects make up marketing for your business.

You can either outsource some or all these aspects—it all depends on what your needs are.

If you feel you want some degree of control, consider outsourcing time consuming tasks like content creation and keeping some higher level tasks inhouse.

• Find the right partner

Marketing can make or break your business. Therefore, before outsourcing this function, you want to ensure you find the right person or agency to help you out.

Additionally, marketing is a continuous process. Meaning, as long as you’re still in business, you must market it. Therefore, when looking for an agency to outsource your marketing to, find someone who’s ready to take on the task; someone who wants to be your business partner, not just a service provider.

Some of the factors to consider when choosing your ideal marketing agency include;

• Reputation
• Relevant experience in your industry (or working with mompreneurs)
• Openness and honesty
• Communication skills
• Testimonials and reviews

• Set clear expectations

You have unique needs and goals for your marketing and overall business right? When outsourcing your marketing, ensure the agency knows what you expect of them.

They should be able to understand your needs and adapt their marketing tactics accordingly.

• Monitor and evaluate performance

Just because you’ve outsourced your marketing doesn’t mean you should completely forget about it. Yes, your agency might be doing an excellent job. But you want to be sure your marketing is on the right track. Review the performance of your marketing regularly to ensure your partner is meeting your marketing and business goals.

Final thoughts on outsourcing your marketing

Mompreneurs often face a lot of challenges both from their businesses, family, and society. Yet, they always find a way to navigate through the obstacles and succeed in their business and family roles.  If you’ve been struggling to achieve a balance between your business and family, we hope this post has enlightened you. One of the secrets mompreneurs use to find balance is outsourcing their marketing to a digital marketing agency. You too can do it and find the balance.

Note: This is a collaborative post