We think it really is pot luck whether your business makes it through or not. A business becomes successful because the right idea is backing it, and the right processes have been put in place to make sure that a business can be successful. But as a small business who is just starting out in business, how are you ever going to know what is the right and wrong thing to do? This is exactly why we think it’s far harder to run a business than it is to do any other job. Although you might not see it as a job, it’s a job that you’re stuck with for the rest of your life. If the plan you have doesn’t form success, you’ll have wasted all the time and money you put into it. This alone is enough for someone to be so motivated to make their business be one of the ones that’s successful. So if you feel like you’re not making all of the right choices for your business at the minute, it might be that you just need to know who the right people are to bring into your business. The right people can mean the difference between finding success for your business, and finding a new job to do. We want to make sure that your expenses are as small as possible so that your income is as big as possible. If you keep on reading, the following people might help you to do just that.
Your employees are your biggest asset without even realising it. Your employees are the bread and butter of your company, but we know that they’re going to be people who you take for granted. In fact, you might spend most of your days having a good moan about something silly an employee has done, because of course you can do it better. But the reason you started hiring these employees is because you couldn’t cope with the work that your company was throwing at you. So, without realising it, you have this group of people, or perhaps just one person at the minute, who is readily available to do anything that you want them to do so that they can get their paycheck at the end of the month. There will no doubt be an employee improvement area that you need to focus on. You would be a fool to think that they go through every day without doing something wrong. Perhaps they’re coming in with the wrong working attitude. Perhaps they’re coming in and getting parts of their job wrong, delaying a customer’s order. Or perhaps they’re not gelling with the team that you have. All of which might not be their fault. It’s so easy to jump to blame the employee for being poor at their job, but how much have you supported them? Have you given ongoing training? Have you simply asked them if they were OK at the start of the morning? If you can say you have done everything and more for your employees and they’re still not thriving, they might not be right for the job. You are well within your rights to get rid of employees if they’re not right for the role!
Now to someone who is external for your company, but almost just as important as any other person that you could utilise for your company. Marketing is pretty much the most vital part of your company if you want to focus on growth. Marketing is the way that the rest of the world sees your company. You can reach out to parts of the world that you would never have hoped to, if you market right. For example, trading between countries to Australia is far harder than it is for the UK and the US to trade between Europe, for example. Australia is at a disadvantage is the sense that it is on the other side of the world to most of the countries it could trade with. However, marketing bridges that gap. People in the UK would not have the connections they do to Australia if it were not for marketing. Making use of marketing is done by using a range of different techniques, rather than just focusing on the cheapest. For example, so many small businesses only use social media as a way of connecting to the world, when methods such as SEO and PPC can give such a better reach than just focusing on social media. Social media marketing is effective but we truly believe it’s only effective when used in conjunction with other methods. In todays media driven word numbers matter and often firms utilise companies like Twicsy Instagram likes to give a boost to help beat the algorithm and get your post shown to wider audiences.
To make sure you’re using the right marketing methods you need to be able to work with a company you can jel with. Flicking from company to company prevents continuity. If you can get the same company to work for you they will be able to understand your needs and create campaigns that are far better for you.
Investors are key if you feel like your business is going downhill. Investors are someone you might have reached out to when starting up your business. You will usually come to a deal with how much money they’re going to give you, and the percentage stakes that they’re going to take away from it. There’s no reason why you can’t reach out to investors again if you need ways of boosting the income of your business. Perhaps you have a new project that you need funding. Or perhaps you know your company is on the brink but you need to have some money invested to follow through with an idea that you know will boost profit. You need to be careful with this one because there’s always going to be the chance that you won’t be able to give the investors back what they have put in. You’re signing a contract which promises them their money back and some more on top of that, which is just like taking out a bank loan. So, if you know the investment is going to boost the profit of your business, you need to make sure you have a good pitch to put forward. You need to sell yourself and your business in order for them to want to put their money into your business!
A business analyst might be essential if you really feel like there is no way out for your business. If you have been struggling for a while now and you can’t figure out why, bringing a business analyst in can help you to see a side to your business that you didn’t know existed. You can get tunnel vision when you spend the whole day thinking about the different elements of your business and why they might not be working. It’s literally enough to drive you mad. Because what’s worse, it’s hard to admit the faults in something that’s your own. If you truly believe in what you’re doing it can be hard for you to admit what might be wrong. Business analysts are impartial people who can bring a business back from the brink. They have built their own expert skills in business and are ready to share that knowledge with you. All you need to make sure is that you can find one that has expertise in the area that you specialise in. For example, if you can get a business analyst who used to be a fitness instructor running their own personal training business, and you now run your own gym, they’re predisposed to be a good analyst for you.