If you are looking for ways to put your business in a stronger position on the market, then it is going to be worth exploring what is bothering your customers right now. By addressing their concerns, you can remove the barriers that could be stopping them from buying from your business.
One report has suggested that by 2021, there will be a major hack on a business every 20 seconds. Be aware that this is slightly hyperbole as it doesn’t mean that all these hacks are going to be successful. It does however mean that companies are in danger and they are being targeted. You also can’t guarantee that if you’re running a small business your company will be overlooked either because that’s just not the case. Even if your business is relatively small a hacker could still target you because they know that you might not have the right security standards in place.
If you are worried about this then you do need to think about ways that you can upgrade security in your business model. There are lots of ways that you can do that such as setting up a secure payment gateway. This ultimately means that every transaction that you make online is going to be encrypted and that can stop hackers in their tracks.
If there are bad reviews for your business floating around online then it can be crippling for your company. You need to make sure that you are taking the right steps to address this. There are a few possibilities to explore but first, you have to understand where these negative reviews pop up. You need to do more than just checking Google. You have to be ready to look for mentions of your business across social media. Don’t forget that influencers will often post negatively and positively about different brands. Their reach can make them dangerous to your company. This is why you need to address negative complaints head on.
You should do this in a public way and ensure that new customers can see what you are willing to do for them.
Health And Safety
Finally, you do need to think about health and safety issues in your business model with a particularly strong focus on Covid. If you’re not taking the right steps here then you risk more than a fine. You could damage your business reputation because customers aren’t sure whether you are taking protecting them and your employees seriously. Obviously, healthy and safety issues do go beyond COVID and you need to make key improvements in your business model if there are problems here. For instance, you should definitely think about whether you are looking after your employees physically and emotionally. If you don’t then word could reach your customers.
We hope this helps you understand some of the key concerns of customers that you do need to address in your business right now. If you leave these to fester, they are going to damage your company in the long term.