Being in business can be a lot of fun. Doing your own thing and being a business owner takes a lot of work, but it’s incredibly rewarding too. It’s nice to be able to create something of your own and do a lot of good with it. But, in order to do that, you have to focus on the idea of doing good. And that means running a good business. These are the three key values your business should operate on to do that.
If you want to be able to build a good business, you need to make sure that you are moral. You have to be in it for the right reasons. You should care about the kind of business that you’ve built and that you’re creating something that does good in the world.
At the same time, your audience should be able to relate to you. If they are going to connect with your business and want to buy from you – no matter whether you’re selling a product or service, you need to speak to them. So make sure you connect with your audience.
Finally, it’s important for you to be honest. And this means operating in the most honest way possible. Don’t trick your audience and don’t do anything that could be considered illegal – like white collar crime. If you’d like to learn more about white collar crime, just take a look at the infographic below.
Infographic Design By USC