Mamma Reviews

Cardtrix – New loyalty App launch

I was delighted to be asked to attend the launch of Cardtrix – a new loyalty shopping app which was launched today in Stephens Green by the fabulous Pippa O’Connor.


Myself and my blog buddy OneYummyMummy attended the press call and subsequent demonstration in the Fitzwilliam Hotel, where the Pippa spoke about her thoughts on the app and Fiachra Woodman, Vice President of Aimira Global Innovation Lab, the company behind the production of the app itself gave a demonstration of it in use.

I will admit I was pretty excited about this app as I am that annoying person at the checkout who rifles through loads of loyalty cards before I find the correct card!! I am a little ott about loyalty cards. I have them all, from Supermarket ones, to hotel ones to petrol one and the list goes on.

This new app Cardtrix is going to be a godsend for me (and probably anybody who has ever had the pleasure of serving me or waiting behind me at a checkout). This app acts as a digital assistant managing my loyalty cards in one place – like a digital wallet. The app is supported by the major supermarket loyalty programmes from Dunnes to Tesco to Boots, as well as the likes of Debenhams, Costa, Topaz amongst other. I also understand over time new loyalty programs will be added. However I must admit my heart did do a little flutter when I realised I could sign up for cards I didn’t already have! (there wasn’t many!)

It is so simple to use, even for a non techie like me, you simply add in your card number manually or for the ones with barcodes you can scan them in. It literally took me a couple of minutes to upload my considerable collection of loyalty cards. The great thing about the app is that all I need to do now is show the app to the cashier who scans the relevant barcode and my points are added to my account. I can also check my balances, configure the types of emails id like to receive and it sets out the listed benefits for each loyalty program.

Now for the techie bit! The app – Cardtrix is available for both iphone and android phones free of charge from App Store and Google Play Store respectively. The app itself supports the loyalty programmes of 13 major retailers in Ireland. The company behind the development are Aimia, who themselves are global leaders in loyalty programs.

I will report back next week after my weekly shopping is done and let you know how I got on with using the app day to day.

For now, if you would like any further information – see

Take care

~Mamma F

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  • Reply Shahneela August 25, 2015 at 1:10 pm

    This sounds like an amazing app…. 🙂

  • Reply Tiffany August 27, 2015 at 12:27 am

    Oh wow! That seems like such a good app!!

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