San Francisco is a popular destination for millions every year – and rightly so. It has a huge amount to offer in terms of culture, style, history, commerce, scenery, and more. However, it’s often harder than first-time visitors may realize to dress properly. The city’s coastal climate, frequent fogs, sea breezes, and steep streets – combined with the unique style culture – can make it tricky for visitors to get the right mix of fashion and practicality. Remember, San Francisco isn’t your average Californian city, either in terms of weather or culture, so what you’d wear in – say – LA or San Diego often won’t fly. If you’re struggling to pack for a trip, don’t worry. Here’s a guide to what to wear for a trip to San Francisco to help you out:
Where you stay will affect what you need to pack
Pic: Pixabay
It’s not hard to find trendy San Francisco hotels pretty much anywhere in the city. What is hard is understanding how your choice of location could affect both your style and comfort. For example, if you’re staying near the waterfront, you’ll get amazing views but potentially less amazing weather. The waterfront microclimate can be breezy, and those sea breezes can be surprisingly cold for California. You’ll also get the brunt of the damp morning fogs, which often require heavier outer layers.
Areas like the Mission District, on the other hand, often feel warmer and sunnier than ocean-facing areas. So much so, in fact, that you may find you need to remove your layers as you head inland (or vice versa). If you don’t care about ocean views and want to rock a nice little sundress, heading as little as a mile inland for your accommodation can make a big difference in microclimate terms.
Then there are footwear considerations. San Francisco is hilly, and if you’re not in the city with a car, then you’re likely to do a lot of walking. Pick practical footwear – especially if you’re staying somewhere with cobbles, like Lansing Street or Potrero Hill. Cobblestones and stiletto heels do not mix.
So, be smart when picking your base location. It really will make a difference in what you need to pack.
Layers are key, whatever the season
As we’ve mentioned, the microclimates in San Francisco can be very different from district to district, so if you’re planning to move around the city a lot, you’ll want layers that you can easily add and remove. Near the coast, you’ll be grateful to have a cute windproof jacket or sweater on hand to keep the wind chill off, but further inland, you might want to bare your arms to the sun and maybe show off a boho dress that suits the bohemian vibe of districts like Mission and Haight Ashbury. So, pack layers that you can easily carry with you when needed.
It’s worth bearing in mind that San Francisco temperatures can shift dramatically between morning, afternoon, and evening. As such, locals often carry extra layers with them throughout the day – leather and denim jackets are popular, as are trench coats (although if you don’t like coat tails flapping around you in the ocean winds, then pick a shorter one!). Whatever the season, you’re likely to stand out if you wander around in shorts and a light t-shirt – locals who know about the city’s temperature fluctuations are rarely seen without a jacket or a sweater.
Think comfort for footwear
San Francisco’s steep streets can be a lot harder on your feet than you might anticipate. Places like Nob Hill, Russian Hill, and Telegraph Hill will be torture if you’ve not got the right kind of footwear.
You don’t have to sacrifice style for comfortable feet. There are plenty of stylish and sensible options out there. But do think of comfort as a priority when selecting your footwear in San Francisco. For example, fashion sneakers, grippy loafers, supportive ankle boots, and flat leather boots will all give you a much easier time on the hills than strappy sandals or high heels would.
San Francisco’s style culture is polished without being too formal
At first glance, San Francisco’s fashion style is more understated than that of Los Angeles, New York, or Miami. You’ll see a lot of neutral colors and casual layering. Leather, knitwear, and denim are popular, and there’s a strong practical element to the everyday style of local San Franciscans.
However, ‘informal’ doesn’t mean ‘un-stylish’. There’s a unique kind of polish to San Francisco’s style culture. Pieces are usually picked out with care, and outfits are assembled with an eye to individual expression and style impact. Vintage fashion is popular (and you’ll find a lot of great vintage spots to peruse in the city if you love hunting down a vintage bargain). You’ll also see a lot of counterculture influence in San Francisco’s fashion – appropriate for the birthplace of Flower Power! Artistic and bohemian styles are particularly popular in areas like Haight Ashbury.
Don’t bring your bikini to the beaches
San Francisco has some lovely beaches – but they’re not your stereotypical Californian beaches. While you can soak up the sunshine here on particularly hot days, you’ll generally find that the ocean microclimate makes them cooler and windier than the beaches of places like LA. They’re also often foggy in the mornings – which can make for some incredibly atmospheric photos, but will also leave you shivering if you rock up in a skimpy bathing suit.
So, head to the beach for runs and scenery-spotting rather than lounging on the sand. Wear jeans and windbreakers rather than bikinis, and layer up in the colder months.
San Francisco – not your usual California style
San Francisco has its own unique microclimates, which in turn led to its own unique sense of style. It’s not your average Californian city – it’s quirky, artistic, and prizes individuality over trend-following. If you’re savvy enough to layer up and protect your feet, you can have a lot of fun blending jackets, vintage tops, cute dresses, jeans, and vintage pants, and practical boots to create polished, individualistic, and comfortable looks to take on the steep streets of San Francisco.
Note: This is a collaborative post
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